The state of data privacy in 2020 can perhaps best be understood by framing it in terms of drivers and destinations. Consumption factors, such as those mentioned in the previous Industry Email List section, elicited reactions from stakeholders. Some micro-level results, such as actions taken by individual consumers, were predictable. For example, the hashtag first trended after the Cambridge Analytica story broke and surveys found that three-quarters of Industry Email List Americans had tightened their Facebook privacy settings or deleted the app on their phones. . Arguably the most important results occur at the macro level, where a (re)action affects millions or hundreds of millions of people.
We've seen some of this from consumers with the adoption of ad blockers. For publishers and businesses that live and die with ad impression, losing a quarter Industry Email List of your ad inventory to ad blockers has been and still is devastating. Political results Just weeks after Cambridge Analytica found its infamy in the headlines, the Industry Email List European Union passed GDPR to improve and defend privacy standards for its citizens, forcing discussions of digital privacy into living rooms and bathrooms. meeting from all over the world. Let's use the following Google Trends chart for “data privacy” in the United States to dig deeper into five key findings. The General Data Protection
Regulation ( GDPR ) has imposed over €114 million Industry Email List in fines on companies doing business in the EU since it became enforceable in May 2018. It's called 'Protection + Teeth in that the law provides for a variety of data protection and privacy rights for EU citizens while allowing for a fine of up to €20 million or 4% of income, whichever is greater harm to offenders. Months later, the United States welcomed the California Consumer Privacy Act ( CCPA ), which Industry Email List went into effect in January 2020 – becoming enforceable in July. Similar to GDPR, a central theme is transparency, in that Californians have the right to understand what data is collected and how that data is shared or sold to third parties.