However, it also matters that the view count is four, compared to other posts with hundreds of views. Advertising Continue reading below This is one of the best examples of how these metrics work best together, especially when content performs differently from page to page. Comments To better understand why this is a metric in itself, we will take the example of an article from Social Media Examiner, on how to increase the number of comments on your blog. Blog Comments - Social Media Examiner Screenshot of The entire article does not exceed 3,000 words. And while the advice he gives is invaluable, it probably didn't take very long to write, as it's based on strategies that writers are already successfully implementing. (That means research and brainstorming time was minimal.)
Advertising Continue reading below fax list If you're focused on creating engagement and impactful content, blog comments are one of the metrics that tell the truth. They tell you that not only are people fully reading your content, but they're also spending more time on that page debating what they've read. Of course, then comes the next part, in , to ensure that your connection is not just a fling, but the start of a long and productive relationship. Now let's look at another example. Facebook Comments Screenshot of comments is a pretty solid level of engagement. Advertising Continue reading below You may be wondering why the focus is on 103 comments instead of 33k views. The answer is quite simple.
When trying to measure social media impact instead of social media buzz, it's more accurate to look at comments than video view counts. This is because the videos are auto-playing. When you have more than 300 shares (many of which are from co-interested participants), the video will autoplay many times. However, this does not represent a sign of commitment. But the comments do. They require that people engaging with the post have at least some idea of what they're talking about - so they need to have at least opened the actual blog post or watched part of the video in order to have an entry into the conversation. The same goes for the Bright Side post below. It has 1k shares, but that doesn't mean people actually opened the article content.